Gokwe’s music producer advocates for decentralisation of media in Zimbabwe
Ephraim Munhuwei
Zimbabwe’s music industry is experiencing a wave of change, thanks to the remarkable talent and dedication of Gokwe music producer, Donvert Chaora. With his distinctive sound and unwavering commitment to empowering young artists, particularly those in Gokwe, he is making a significant impact.
But Chaora’s latest project is about more than just creating exceptional music; it is a passionate call for a fairer and more diverse media landscape in his beloved country.
Currently, Zimbabwe’s media industry is dominated by a handful of large corporations and government-controlled outlets. This monopolization severely limits the opportunities for emerging artists to gain exposure and build successful careers. For young individuals in rural areas like Gokwe, this challenge is even more pronounced, as they often lack the necessary resources and connections to break into the mainstream music scene.
With unwavering determination, Chaora is determined to alter this landscape. Through his advocacy work, he is championing the decentralization of media in Zimbabwe. Such a change would provide every artist, irrespective of their background, with an equitable chance to achieve stardom.
“…music has the power to unite people and bring about positive change. However, to realize this potential, we require a media landscape that truly reflects the diversity of our country, offering everyone an opportunity to have their voice heard,” he passionately expresses.
His efforts have already begun to yield promising results. Chaora has collaborated with local community radio stations in the Midlands province, actively promoting emerging artists and providing them with a platform to share their music. Additionally, he has harnessed the power of social media to raise awareness surrounding the significance of media diversity and to encourage more individuals to join this noble cause.
Chaora’s unwavering dedication to empowering young artists and advocating for a fairer media landscape is creating a ripple effect throughout Zimbabwe’s music industry. His vision for a more inclusive and supportive environment is actively shaping the future of music, not just in Gokwe but across the nation.
“By working together and advocating for change, we can create a more inclusive and equitable media landscape in Zimbabwe. “This will not only benefit young artists, but the broader community as well, as it will have access to a wider range of perspectives and voices,” he emphasised.
Chaora’s passion and commitment to empowering young artists and promoting media diversity serve as a shining example of the positive impact that individuals can have when they work towards a common goal. His efforts are not only transforming Zimbabwe’s music industry but also inspiring society as a whole to recognize the transformative power of art in effecting positive change.
Among the many young artists inspired by Donvert is the popular hip-hop artist, Marshal Walter Makwekwe, widely known as Young Makwez, and others who have found encouragement and support through Chaora’s advocacy. Their successes serve as a testament to the importance of nurturing emerging talent and providing them with the platform and resources they need to thrive.
As we witness the ripple effect of Chaora’s work, let us all be inspired and learn from his example. Together, we can foster an environment that empowers young artists, promotes media diversity, and leads to a stronger and more vibrant Zimbabwean music industry.